On using viral video for your independent film

Should there be more viral videos from short and independent films? It seems the big movies are doing more and more viral video releases to generate interest, not that it is always needed. Why aren’t there more smaller pictures creating these popular videos? Especially when you consider that the average viral video can be produced rather quickly and inexpensively.

Now granted, on the average small feature or short film the producers don’t have the money or more importantly time to waste on extra videos, but at least putting more stuff like teaser trailers, short clips, etc. out to the masses. Maybe it is naive of me or maybe I am just too excited about the book next on my reading list, The Complete Independent Movie Marketing Handbook. Who knows? It is definitely something to think about in the future though

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