Viral marketing is rapidly replacing conventional of market communication, as traditional means of spreading information lose their power.
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spreading the current memes
Read all on the latest developments in viral marketing, generating buzz and getting your message through to the public!
RIAA learns in Viral Marketing
Nine Inch Nail’s Trent Reznor leaks songs from his new album via USB drives hidden in bathrooms. Fans share the songs. Websites post the songs. Websites receive cease and desist letters from the RIAA. An RIAA representative confirms this, a move that boggles the minds of many.
“These f*cking idiots are going after a campaign that the label signed off on!”
Or may the RIAA is simply taking viral marketing to the next level?
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