The 7 Qs of Great Viral Content

Viral content’ is an awful phrase. It’s used by marketers – and generally means material designed to propagate a message or meme, usually with an eye to some commercial gain. But the content itself needn’t be a bad thing – and the qualities of great viral content can be used on their own merits.
The 7 Q’s of viral content:
Quality
Quantity
Quantifiable
Quirky
Questioning
Quotidian
Qismet
I may be stretching the bounds of the English language here, but ‘qismet’ is an alternative transliteration of the Arabic word ‘kismet’ – meaning destiny, or fate. That is to say, there are no silver bullets in viral media – sometimes a sprinkling of luck is what’s needed most. Stick to the points above though, and you may just be on the right track.

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