What a DVD Store Could Learn About Marketing

Hour ago I went to a local store that sells DVDs, televisions, computers and other products like that. I went there to return a movie that was not working: our DVD player could not play the sounds correctly. As a dedicated Terence Hill & Bud Spencer fan I had tried replacing the movie to a new disc (same movie though) about a week ago.

I went to the store and explained that I had bought the DVD couple of weeks ago, and that my DVD player could not play the sounds. I also told them that they had tested the DVD with me in the store last week and it worked fine here. The problem seemed to be that for some reason my DVD player could not play this specific movie properly (and for the record: I had purchased several other Terence Hill & Bud Spencer movies from this store in the past, and all those worked fine). I asked if I could change this DVD to some other movie.

The answer was ‘No’….

What kind of logic is that?

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