Branding & Viral Marketing Done Right: Will it Blend?

The thing I really like about this campaign is that it is so cohesive. The YouTube videos send you to a site that has a lot of interesting content, allows you to suggest blending ideas and even has some “try this at home” suggestions for safe, useful blending. My personal favorite is the debt reduction program.

This Will it Blend? site then passes you on to the Blendtech site through a variety of avenues. The blog is hosted on Blendtech and the Will It Blend? store has both internally linked products and products that link to Blendtech’s main store. There are also a few direct links for the curious or for those that really need to blend their cellphone soon. But, despite all that, I never felt forced toward the Blendtech site.

The fact that Blendtech managed to create an autonomous feeling entity with Will it Blend?, and yet, still managed to make the funnel to their site and product pretty slippery (I ended up there), is impressive.

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