On The Trail of Warner’s Viral Dark Knight Campaign

Warner Brothers’ viral campaign for The Dark Knight is going so well that we’ve decided to cover it from start to end. Like any good viral campaign, we’ve only seen the beginning and more pieces are developing, falling in place, and further whetting our appetites for the movie.

Soon after the world got its first glimpse of the Joker, on the site I believe in Harvey Dent Too the image was taken off and replaced with red lettering that read ‘Page not found.’

Now to the uninitiated observer this may seem as if the page was actually removed, but since we have established that Warner is using guerrilla marketing tactics to get the word out on their movie, every related move they make now is going to be scrutinized several times over. And in this case, when you do a ’select-all’ for the text on the page, you are confronted with the Joker’s maniacal laughter all over the page, and the hidden message partly reveals itself.

read more | digg story