On The Trail of Warner’s Viral Dark Knight Campaign

Warner Brothers’ viral campaign for The Dark Knight is going so well that we’ve decided to cover it from start to end. Like any good viral campaign, we’ve only seen the beginning and more pieces are developing, falling in place, and further whetting our appetites for the movie.

Soon after the world got its first glimpse of the Joker, on the site I believe in Harvey Dent Too the image was taken off and replaced with red lettering that read ‘Page not found.’

Now to the uninitiated observer this may seem as if the page was actually removed, but since we have established that Warner is using guerrilla marketing tactics to get the word out on their movie, every related move they make now is going to be scrutinized several times over. And in this case, when you do a ’select-all’ for the text on the page, you are confronted with the Joker’s maniacal laughter all over the page, and the hidden message partly reveals itself.

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Branding & Viral Marketing Done Right: Will it Blend?

The thing I really like about this campaign is that it is so cohesive. The YouTube videos send you to a site that has a lot of interesting content, allows you to suggest blending ideas and even has some “try this at home” suggestions for safe, useful blending. My personal favorite is the debt reduction program.

This Will it Blend? site then passes you on to the Blendtech site through a variety of avenues. The blog is hosted on Blendtech and the Will It Blend? store has both internally linked products and products that link to Blendtech’s main store. There are also a few direct links for the curious or for those that really need to blend their cellphone soon. But, despite all that, I never felt forced toward the Blendtech site.

The fact that Blendtech managed to create an autonomous feeling entity with Will it Blend?, and yet, still managed to make the funnel to their site and product pretty slippery (I ended up there), is impressive.

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Your mantoy aka e-dick is your Viral Salesman

e-dicks are the future and the future is now. The erected meat dick used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the e-dick has arrived.

The marketing e-dick is a slightly different animal from just an e-dick. Marketing e-dicks contain text, images, links to web pages and navigation controls. The marketing e-dick has become a very important part of marketing on the Internet.

With a marketing e-dick you can present your story in an effective way and include links to your web sales pages. Your e-dick can become your best salesman.

First, your e-dick needs to be interesting and informative. It always has links back to your web site and to your sales page.

Next, be sure that you have a prominent section telling readers that they are free to give your e-dick away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the e-dick?

Last but certainly not least before you send your e-dick out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even by damaging.

Post your e-dick to some of the e-dick directories. Many let you post it for free, or will let you post a link on their site to your e-dick.

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When viral marketing turns into vital marketing

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalry going on, every method of marketing must be employed and utilized.

Viral Marketing is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing To Your Advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most sites are catching on to the effectiveness of Viral Marketing. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game or a funny story. Many ideas are still out there. Create gossip or buzz, many movies are promoted by using scandals and gossip to make them more popular. Remember the movie “The Blair Witch Project”?

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New Viral Marketing Campaign

I got sent this link for what looks like a new viral marketing campaign, you’ve got to crack codes all over the Internet to complete it. I’m still working